TITLE

Big future for direct mail

AUTHOR(S)
Cincotta, Katie
PUB. DATE
January 2005
SOURCE
B&T Weekly;1/21/2005, Vol. 54 Issue 2503, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the scope of direct mails in direct marketing. Direct marketing expert Malcolm Auld works with SmileMedia, which supplies DirectSmile, this personalized mail software, in Australia. He says it is delivering European and American advertisers some of the highest-ever response rates: B2B responses of 30% and B2C responses of 17%. Another development at Australia Post is its new Impact design system, which allows advertisers to mail non-rectangular- items. With the credibility of e-mail still suffering due to spam, Australia Post reports direct mail volume growth of 5%.
ACCESSION #
16012197

 

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