A whole latte liquor

Hallett, Vicky; Silver, Marc
March 2005
U.S. News & World Report;3/14/2005, Vol. 138 Issue 9, pD10
The article focuses on Starbucks Coffee Liqueur, which sells for $23. The shaker-shaped bottle will not be available in Starbucks retail locations, only in bars and liquor stores. But Starbucks aims to capture the same clientele it lures into its cafes. The key, says the company's green coffee quality director, Andrew Linnemann, is using the exact beans in its house blend. The liqueur should provide a more familiar experience for Starbucks fans looking to re-create their morning rituals even on a night out on the town. In a blind taste test conducted by "U.S. News," all 10 testers guessed the identity of the Starbucks drink--from the aroma, and the taste.


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