Less Is More

Quinton, Brian
March 2005
Direct;3/15/2005, Vol. 17 Issue 4, p1
Trade Publication
Focuses on the intrusion of unsolicited electronic mail messages also known as spam in e-mail marketing in February 2005. Failure of Internet service providers to prevent the spreading of unsolicited messages; Impact of spam on the marketing activities of business enterprises; Ways for identifying the electronic messages.


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