Telly addicts -- it take one to know one

March 2005
Campaign;3/18/2005, Issue 12, p12
Trade Publication
The article presents information on product placements on TV. The publishers of the leading TV listings titles talk about cover-price wars, killing off soap characters and the nation's favourite pastime. The art of publishing is understanding the value of what you provide for your readers and the market context in which you supply it. Getting your price point right is key in maximising revenues and long-term profitability. Advertising on the BBC has helped to reinforce its magazine and over a considerable number of years. It will now have to look for alternative means of reinforcing these in order to maintain sales.


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