TITLE

Virgin Mobile in development talks over bespoke 3G content

AUTHOR(S)
Pearse, Justine
PUB. DATE
March 2005
SOURCE
New Media Age;3/24/2005, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Virgin Mobile to develop a range of bespoke video content to act as the flagship offering for its 3G service, as of March 2005. Virgin Mobile is in talks with agencies and production companies in pursuit of the plan. The move will see the operator create its own unique mobile video shows. The operator is planning a different approach to 3G content to its competitors, believing a diet of unique content updated daily will drive consumer take-up better than merely repurposing big-brand content for 3G. Virgin Mobile plans to extend the unique approach of its Bites WAP service, which features unique editorial content created by Que Pasa, to its mobile video service. Key to Virgin Mobile's 3G video strategy will be daily updated content. It will be supported by a range of more generic catalogue content.
ACCESSION #
16598788

 

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