TITLE

Marketing Complexity

AUTHOR(S)
Harris, Michael
PUB. DATE
March 2005
SOURCE
Sales & Service Excellence Essentials;Mar2005, Vol. 5 Issue 3, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses issues concerning marketing complexity. Information on the operations complexity in the airline industry; Experience of creating a new management team amidst an imminent shutdown of the marketing division.
ACCESSION #
16599699

 

Related Articles

  • CONTROL DIFFERENTIATION, RESOURCE SHARING AND PERFORMANCE OF BUSINESS UNITS. Dooms, Eric; Van Oijen, Aswin // Schmalenbach Business Review (SBR);Oct2005, Vol. 57 Issue 4, p320 

    Scholars in strategy and in international management emphasize that a fit between the context of a business unit and corporate control mechanisms enhances the performance of both the individual business unit and corporations as a whole. However, the negative implications of control...

  • Cotton Incorporated To Focus on Global Supply.  // Nonwovens Industry;Apr2006, Vol. 37 Issue 4, p20 

    The article reports on the establishment of a new division of Cotton Inc. called Global Product Supply Chain located in Cary, North Carolina. This is intended to cater the increasing demand and profitability of cotton. The division will be managed by Mark Messura, the company's newly promoted...

  • Airbus Group Takes Off into 2014 with Joint Brand.  // Military Technology;2014, Vol. 38 Issue 2, p9 

    The article reports that the defence services firm EADS group has been rebranded as Airbus Group with renaming of two of its three divisions including Airbus division for aircraft activities, Airbus Defence and Space division and Airbus Helicopters division as of February 2014.

  • SBU STRATEGIES, CORPORATE-SBU RELATIONS, AND SBU EFFECTIVENESS IN STRATEGY IMPLEMENTATION. Gupta, Anil K. // Academy of Management Journal;Sep87, Vol. 30 Issue 3, p477 

    In a departure from earlier studies focusing only on the effects of corporate strategies, this study examined the effects of strategic business units' (SBUs') strategies on the utility of various states of corporate-SBU relations. For SBUs trying to build market share or to pursue...

  • Sybron Focuses on Operations. Reed, Vita // Orange County Business Journal;9/24/2007, Vol. 30 Issue 39, p1 

    The article focuses on the operations of Sybron Dental Specialties Inc. after becoming part of Danaher Corp. in Orange County, California. It's operations includes Ormco, Innova, SybronEndo and AOA Labs. Don Tuttle, president of Sybron states that what Danaher brought to them, and has been...

  • Marketing Briefs.  // Marketing News; 

    Presents news briefs related to marketing in the U.S. as of March 1976. Sessions on the application of management science to marketing offered by the Institute of Management Science Marketing College; Consolidation of the advertising and marketing divisions of the Department of Business...

  • Routine-Based View of Organizational Learning and Mechanisms of Myopia. SATO, Hidenori // Annals of Business Administrative Science;2012, Vol. 11, p45 

    Levinthal and March (1993) are popularly supposed to have developed a concept "myopia of learning" to reveal negative aspects of organizational learning. However, myopia of learning is not a problem in itself. The myopia of learning means that organizations give precedence to exploitation over...

  • New Orleans-Based Hattier, Sanford & Reynoir Branches Out. DeSue, Tedra // Bond Buyer;8/1/2006, Vol. 358 Issue 32435, p7 

    The article reports the attempt by Hattier, Sanford & Reynoir of the United States to recreate itself after its business in New Orleans, Louisiana, was affected by hurricanes Katrina and Rita. The broker-dealer has launched several divisions, including one called Mid-America Information...

  • C&K Transfers Marketing Operations To Charlotte.  // Textile Chemist & Colorist;Apr79, Vol. 11 Issue 4, p6 

    The article reports on the move of the national marketing headquarters of the dyes and chemicals division of Crompton & Knowles Corp. in Charlotte, North Carolina. Included in the transfer are the division's chief marketing executives, product managers, international operations, application and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics