TITLE

Going Global

AUTHOR(S)
O'Hara, Trevor J.
PUB. DATE
March 2005
SOURCE
Sales & Service Excellence Essentials;Mar2005, Vol. 5 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the role of a chief globalization officer (CGO) in the decision of a company to expand globally. Problems with global expansion; Importance of a CGO; Challenges of globalization.
ACCESSION #
16599705

 

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