A question of breeding

March 2005
New Scientist;3/19/2005, Vol. 185 Issue 2491, p5
The article focuses on scepticism of consumers regarding new genetically modified (GM) crop. One of the biggest hurdles in selling genetically modified crops to sceptical consumers, especially in Europe, has been that there was nothing in it for them. All the traits commercialised so far, such as herbicide resistance, benefit farmers. So it is a major surprise to find that the agribiotech company Monsanto Agricultural Co. has created a crop specifically to appeal to health-conscious westerners. This is not food for poor people, like rice rich in vitamin A or potatoes packed with protein, but the first commercial GM crop designed for well-heeled consumers.


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