Why learning is at the heart of the BBC

April 2005
Manager: British Journal of Administrative Management;Apr/May2005, Issue 46, p26
Academic Journal
The article reports that education and learning have been at the heart of the BBC since its birth in the 1920s. The primary focus of the BBC's activities is public service broadcasting in Great Britain. In terms of television, the BBC's educational material has been most widely recognised by its schools' programmes and the late night broadcasts for Great Britain Open University. The schools' Internet team has produced a range of curriculum materials, notably Bite size. Next year the BBC will launch the first wave of materials for the ambitious new digital curriculum service. The flagship Skills wise site offers easy-to-use content to improve numeracy and literacy. From gardening to local history BBC provides online resources to improve knowledge and understanding and develop skills for the softer learning of lifestyle interests. The initial challenge of delivering electronic-learning is one of access. The initial challenge of delivering electronic-learning is one of access. Refugees find themselves in unfamiliar territory often against their will.


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