Restaurants may want to get wired to reach Generation Y youths

Cebrynski, Gregg
March 1999
Nation's Restaurant News;03/08/99, Vol. 33 Issue 10, p14
Trade Publication
Focuses on online information services as the marketing strategy of restaurants in the United States. Details on the marketing technique of several firms; Significance of the strategy for the industry.


Related Articles

  • The revolution in online trading. Epstein, Chuck // DollarSense;Winter98, p5 

    Discusses the important aspects of online trading. Competition among online investors; Characteristics that an online investor must possess; Stress on quality and easy availability of information; Developments in the Internet brokerage industry. INSET: Electronic brokerage overload?.

  • Timing is everything: Web ordering boosts restaurants' appeal. Licata, Elizabeth // Nation's Restaurant News;3/8/2010, Vol. 44 Issue 5, p58 

    The article offers the author's insights regarding the advantage on the use of internet in ordering meals from restaurants as an alternative from using telephones.

  • The wired bunch. Edmondson, Brad // American Demographics;Jun97, Vol. 19 Issue 6, p10 

    Focuses how online surveys and focus groups can solve problems in market research. Demographics of Internet users; Comments from online users on market research using Internet than phone or mail research; How online research bypass non-cooperation problems in research; Reasons why marketers...

  • Savvy Net Surfers Could Wipe Out Insurance Sites.  // National Underwriter / Property & Casualty Risk & Benefits Manag;05/24/99, Vol. 103 Issue 21, p44 

    Editorial. Evaluates the services provided by insurance companies through the use of Web sites. Comparison on what people expect from the insurance industry online and what they are actually getting; Number of people who are visiting insurance Internet sites; Percentage of customers who were...

  • Strategy That Adds Up. Jayne, Vicki // NZ Marketing Magazine;Aug2002, Vol. 21 Issue 7, p22 

    Reports on the marketing strategy of Scholarnet, a Web-based facility set up as a one-stop education resource shop created and marketed by the King's Institute, a non profit education trust in New Zealand. Operation of MathsOnline; Information and services offered by the site; Promotional...

  • Going once... Going Twice... Vallone, Julie // Entrepreneur;Feb2000, Vol. 28 Issue 2, p86 

    Focuses on the growing market for online auctions. Information on several online auction sites; Advantages of online auctions to small businesses; Factors to consider when choosing a site to auction products. INSETS: 10 Ways to Increase Online Auction Sales;Bring it Home.

  • Collaboration, Technology Predictions, and Search Engine News. Hane, Paula J. // Information Today;Jul/Aug2008, Vol. 25 Issue 7, p7 

    This section offers news briefs on the online information services industry as of July 2008. The web site Jigsaw hopes to transform the business-to-business (B2B) data industry by making company data open, transparent, and free. Encyclopaedia Britannica opened the Britannica Online site for free...

  • Macy's 'Find It' at 200,000 Hits a Day.  // Home Textiles Today;12/15/2008, Vol. 29 Issue 31, p5 

    The article reports on the Find It In Store service of Macy's Inc. which yields positive results in its e-commerce efforts. It states that the online service which is connected to almost 70, 000 available items, helps shoppers check product size and color availability at a local store. The...

  • Restaurant guide poised to go national. Sledge, Ann // Fairfield County Business Journal;05/17/99, Vol. 38 Issue 20, p5 

    Reports on LetsEatOut.Com's plans to expand its online restaurant guide business in the United States. Companies interested in creating strategic partnership with the company; LetsEatOut's current presence in Connecticut; Products offered by the company.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics