TITLE

Survey: Product Placement Growing Fastest in Television

AUTHOR(S)
Friedman, Wayne
PUB. DATE
April 2005
SOURCE
Television Week;4/4/2005, Vol. 24 Issue 14, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey on product placement (PP) in television (TV) conducted by PQ Media. Increase in the value of PP deals on TV in 2004; Programs that represent the largest portion of PP deals; Growth of PP in other entertainment media.
ACCESSION #
16800558

 

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