TITLE

Local Search Brings Results Home

AUTHOR(S)
Miller, Ron
PUB. DATE
May 2005
SOURCE
EContent;May2005, Vol. 28 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on local search technology. Such technology is all about bringing information about where a computer user lives into his search parameters. MSN has a service called Near Me, which uses a technology that helps find results close to the user. Another company that uses Internet protocol (IP) information is Digital Envoy, which develops intelligent IP solutions for search engines, Internet advertisers, and electronic commerce sites. The company uses publicly available information about IP addresses and where they are likely to emanate from to provide visitors to a Web site with an experienced customized according to their location. Yahoo! Inc. also has a local offering. As with MSN, when a user enters a search such as museums, he is offered a link to Yahoo! Local. Clicking brings a user to a list of local results, and another click brings up the name, address, phone number, and a map to the establishment. In addition, Yahoo! offers reviews of local businesses and provides links that allow the user to send the information to a mobile phone or to his personal Yahoo! address book. One issue that has developed around local search is the ease with which one can locate individuals, not just businesses.
ACCESSION #
16915602

 

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