TITLE

ISSUES, PERSONALITIES, AND PRESIDENTIAL PRIMARY VOTERS

AUTHOR(S)
Marshall, Thomas R.
PUB. DATE
September 1984
SOURCE
Social Science Quarterly (University of Texas Press);Sep1984, Vol. 65 Issue 3, p750
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Exit polls from several 1980 Democratic and Republican presidential primaries are analyzed to evaluate how primary voters choose among potential nominees. A voter's perceptions of the candidates' personal qualities proved to be the strongest predictor of vote choice in both parties and throughout the primary season. A voter's ideology or issue positions on domestic or foreign issues were relatively poor predictors.
ACCESSION #
17076908

 

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