Marshall, Thomas R.
September 1984
Social Science Quarterly (University of Texas Press);Sep1984, Vol. 65 Issue 3, p750
Academic Journal
Exit polls from several 1980 Democratic and Republican presidential primaries are analyzed to evaluate how primary voters choose among potential nominees. A voter's perceptions of the candidates' personal qualities proved to be the strongest predictor of vote choice in both parties and throughout the primary season. A voter's ideology or issue positions on domestic or foreign issues were relatively poor predictors.


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