Supermarkets build defences for battle with the regulators

Pitcher, George
March 1999
Marketing Week;3/4/1999, Vol. 22 Issue 5, p23
Trade Publication
Focuses on price wars in supermarkets in Great Britain that may be a battle against government regulations rather than the fight for market share. Discounts offered by companies such as Tesco and Sainsbury; Development of non-core line as the strategy for most supermarkets; Marks & Spencer's dilution of flagship brand St. Michael by allowing designer branding into its lines.


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