Caring image helps sales

January 2005
Travel Trade;1/26/2005 Supp Small Groups, p7
Trade Publication
The article informs that small-group tour operators enjoy a well-deserved reputation for environmental responsibility and philanthropic activity -- an image that strikes a chord with many travelers who take the tour. Socially aware operators ensure that the economic benefit from tourism filters back to the host communities in the countries they visit. World Expeditions runs a "See the World" program with the Fred Hollows Foundation. Participants raise finds to travel to various places, donating $1000 to the foundation in the process. The program has raised more than $500,000 for the cause. World has long advocated a "take only photos, leave only footprints" attitude to exploration.


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