A Network's Point of View Toward Programming for Children

Heineman, George
August 1971
Clinical Pediatrics;Aug1971, Vol. 10 Issue 8, p466
Academic Journal
This article presents information on the author's views on television for children in the U.S. The big problem in programming for children is the superimposition of the adult, especially the adult who wants to do things that he thinks are good for children. The author would like the child to have some entertainment, some entertaining education, and to have the feeling that he is a person and that he belongs. He would like to speak to him within his vocabulary, but add one great thing one fails to realize at times, he would like to challenge the child through vocabulary or through experience to reach for material and when he reaches for it be entertained. In programming one tries to treat the child within his tastes as a person. He is not going to decide what is good or not good for a child. He is going to give him the facts, and along with the facts the social implications. Then he may draw his own conclusions and make his own value judgment and live by that value judgment in his own world. If it takes animation, to do his job, he is going to use animation. Indeed he knows that the United Nations uses animation to teach young children and people to bathe their bodies and eat their food and be a part of life without any other language communication.


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