Zions Courting Individual Investors With Institutional Prices, Flat Fee

Fine, Jacob
June 2005
Bond Buyer;6/1/2005, Vol. 352 Issue 32144, p6
Trade Publication
The article reports that Zions Bancorporation announced recently that it is making bonds available to individual investors at institutional prices, with a fiat $10.95 transaction fee. The move, which follows a decision by Fidelity Investments in September 2004 to begin disclosing transaction costs, represents Zions' first attempt at selling bonds to retail investors. Transaction costs have previously been considered hidden from investors in the municipal market because most brokerage firms incorporate them into the bond prices they quote to their clients.


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