TITLE

SPurious And Mindless

AUTHOR(S)
Young, Simon
PUB. DATE
June 2005
SOURCE
NZ Marketing Magazine;Jun2005, Vol. 24 Issue 5, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the introduction of anti-spam laws that would prohibit legitimate marketers from using electronic mails in marketing their products in New Zealand. Role of the Marketing Association in the legislation; Impact of the law on direct-marketing agencies; Definition of unsolicited electronic commercial marketing messages under the law. INSETS: What Media Does The Legislation Cover?;Are You Prepared?.
ACCESSION #
17254124

 

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