TITLE

Upfront expected to finish at $9.2B, slightly below last year

AUTHOR(S)
Atkinson, Claire
PUB. DATE
June 2005
SOURCE
Advertising Age;6/20/2005, Vol. 76 Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the performance of upfront television advertising in the U.S. as of June 20, 2005. Comparison of upfront advertising of different television networks; Complaint of marketers regarding the ability of the marketplace to regulate television pricing; Trends in upfront advertising from 2001 to 2006.
ACCESSION #
17413780

 

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