Upfront expected to finish at $9.2B, slightly below last year

Atkinson, Claire
June 2005
Advertising Age;6/20/2005, Vol. 76 Issue 25, p1
Trade Publication
Reports on the performance of upfront television advertising in the U.S. as of June 20, 2005. Comparison of upfront advertising of different television networks; Complaint of marketers regarding the ability of the marketplace to regulate television pricing; Trends in upfront advertising from 2001 to 2006.


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