TITLE

Burkitt on...global campaigns

AUTHOR(S)
Burkitt, Hugh
PUB. DATE
March 1999
SOURCE
Campaign;03/12/99, Issue 10, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the global advertising campaigns of companies. Use of local advertising by global brands; Handling of global campaigns by advertising agencies; Search of agencies to handle global campaigns.
ACCESSION #
1744714

 

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