TITLE

Preface

AUTHOR(S)
Corfman, Kim P.; Lynch, Jr., John G.
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information is presented on personal contributions and papers submitted for the "Annual Conference of the Association for Consumer Research" held in Minneapolis, Minnesota on October 19-22, 1995. Topics include the conference's theme "Research Frame Synergies," chosen by Association for Consumer Research (ACR) President Don Lehmann; peer review of scholarly research; and consumer research methodologies.
ACCESSION #
17453626

 

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