As seen on TV

Abu-Shalback Zid, Linda
May 2005
Marketing Management;May/Jun2005, Vol. 14 Issue 3, p6
This article focuses on a study from PQ Media which found that paid product placements on TV and at the movies rose in 2004. Paid product placements in such media jumped 44% to $1 billion in 2004, with TV placement spending growing a whopping 84% to $552 million compared with the 12% in film placements. Including barter and gratis arrangements, the total value of the product placement market grew 31% to a record $3.5 billion in 2004 and is expected to expand to $4.2 billion for 2005. More than half of product placement spending is found in four marketing categories, according to the study: transportation and parts, apparel and accessories, food and beverage, and travel and leisure.


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