Executive Commentary

Brajkovich, Leo F.
February 2003
Academy of Management Executive;Feb2003, Vol. 17 Issue 1, p110
Academic Journal
The article presents a commentary on the need for creativity in business teams. Creativity in this context is defined as the production of novel and useful ideas. Finding useful ways for organizational teams to be more creative is important because speed and agility are critical to business success. The author says there needs to be more focus on how the collaboration process impacts creativity. He contends that effective collaboration can bring substantial divergence of thought into focus. The author believes that brainstorming collaborations between two people tend to diminish the effects of production blocking and downward norming.


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