"The AIDS Pandemic: Changes in the Believabilty and Use of Information Sources"

Glascoff, David W.
March 1999
Marketing Health Services;Spring99, Vol. 19 Issue 1, p38
Academic Journal
This article discusses research being done on the reliability of health-related information on the topic of AIDS, by Mary Anne Raymond et al, published in the 1998 issue of "Health Marketing Quarterly." The study included components that made it both a replication and a combination of other studies. In this regard, measures of the believability and likely use of information from a person with AIDS and from a television talk show were both found to have increased significantly in this study due, the authors suggested, to the announcement of HIV status by basketball player Magic Johnson.


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