TITLE

"The AIDS Pandemic: Changes in the Believabilty and Use of Information Sources"

AUTHOR(S)
Glascoff, David W.
PUB. DATE
March 1999
SOURCE
Marketing Health Services;Spring99, Vol. 19 Issue 1, p38
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article discusses research being done on the reliability of health-related information on the topic of AIDS, by Mary Anne Raymond et al, published in the 1998 issue of "Health Marketing Quarterly." The study included components that made it both a replication and a combination of other studies. In this regard, measures of the believability and likely use of information from a person with AIDS and from a television talk show were both found to have increased significantly in this study due, the authors suggested, to the announcement of HIV status by basketball player Magic Johnson.
ACCESSION #
1754508

 

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