TITLE

Tips to Spice Up a Local Market Plan

AUTHOR(S)
Dominiak, Mark
PUB. DATE
June 2005
SOURCE
Television Week;6/27/2005, Vol. 24 Issue 26, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests tips on planning for television spots in a local market. Ways to achieve the goals for the local market planning efforts; Techniques in creating a brand development index; Role of market population data in category development.
ACCESSION #
17579666

 

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