TITLE

Tesco / Sainsbury: food for thought

PUB. DATE
February 2005
SOURCE
MarketWatch: Global Round-up;February 2005, Vol. 4 Issue 2, p72
SOURCE TYPE
Market Research Report
DOC. TYPE
Market Research Report
ABSTRACT
Focuses on the rivalry between supermarket leader Tesco PLC and Sainsbury PLC in Great Britain. Differences in marketing strategies between the two companies; Benefits of Tesco's online grocery services for its operations; Assertion on the incapability of Sainsbury to execute the same strategy to that of Tesco's.
ACCESSION #
17632529

 

Related Articles

  • Asda's cheaper pinta could put industry in a quandary. Watson, Elaine // Food Manufacture;Apr2006, Vol. 81 Issue 4, p13 

    The article reports on moves by leading British supermarkets to spend millions cutting the retail price of milk. These prompted fears that supermarkets will try to recoup the money from other suppliers. The Asda slashed the price of four pints of milk by 16 pence and increased the price it pays...

  • Feature Analysis: UK Health and Beauty: grocers widening their lead as sector consolidates.  // MarketWatch: Global Round-up;Feb2006, Vol. 5 Issue 2, p83 

    The article reports on the finding by Verdict Research that grocery retailers in Great Britain are increasing their share in the health and beauty market. Verdict Research has predicted that grocery stores will acquire half of the market within five years from 2006. The top grocers selling...

  • SHOP TALK.  // ACR News: Air Conditioning & Refrigeration News;Jun2015, p18 

    This section offers news briefs on the British supermarket sector as of June 2015. British retailer Tesco has registered a pre-tax loss of more than six billion pounds in 2014 due to a reduction in the value of its property holdings. Sainsbury has posted its first full year loss for ten years...

  • 'Juice' in aisle four.  // Chain Store Age;Nov98, Vol. 74 Issue 11, p62 

    Reports on the supermarket as a new turf to market products in the United States. Banks; J. Sainsbury PLC's Reward Card program wherein members can choose their electricity company; Tesco's plans to market electricity.

  • Has the idea of a USP gone out of fashion? Grinnell, Vicky // New Media Age;7/11/2002, p20 

    Discusses the role of unique selling proposition (USP) in marketing. Strategy of Tesco and Sainsbury for the grocery sector; Importance of USP in building customer loyalty; Attitude of customers toward branded products.

  • McCarten attacks Tesco Clubcard. Buxton, Philip // Marketing Week;8/19/1999, Vol. 22 Issue 29, p8 

    Reports that Sainsbury's marketing director Kevin McCarten has criticized fellow British supermarket chain Tesco over its Clubcard loyalty scheme revamp. Claim that Sainsbury's Reward Card offers more benefits to customers; Differences between the reward schemes of the two retailers.

  • Fight for shelf-definition. Clayton, Richard // Design Week;9/25/2003, Vol. 18 Issue 39, p9 

    Looks at whether the competitors of British supermarket chain Tesco PLC stand a chance of threatening its leadership position, especially through design and branding. Retailer's financial performance in the first half of 2003; Brand qualities of Tesco; Strategies that Sainsbury PLC needs to...

  • A GLOBAL SUPERMARKET? Valentine, Matthew // In-Store;Aug2007, p17 

    The article offers a look at the market performance of supermarket groups in Great Britain. J. Sainsbury was once considered as the leading supermarket in the country. With the continuous growth of Tesco supermarket, Sainsbury has launched initiatives to promote growth. Another company that...

  • Straying beyond the realms of own label. Furness, Victoria // Marketing Week;10/24/2002, Vol. 25 Issue 44, p23 

    Reports on supermarkets in Great Britain that have begun to offer a diverse range of private-label sub-brands from premium food to clothing. Tesco Finest's extension of its Finest brand into crockery, cutlery, bedlinen, towels and glassware; Sainsbury's search for marketers to work exclusively...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics