Tesco / Sainsbury: food for thought

February 2005
MarketWatch: Global Round-up;February 2005, Vol. 4 Issue 2, p72
Market Research Report
Market Research Report
Focuses on the rivalry between supermarket leader Tesco PLC and Sainsbury PLC in Great Britain. Differences in marketing strategies between the two companies; Benefits of Tesco's online grocery services for its operations; Assertion on the incapability of Sainsbury to execute the same strategy to that of Tesco's.


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