Mullman, Jeremy
July 2005
Crain's Chicago Business;7/4/2005, Vol. 28 Issue 27, p3
This article reports that in May 2005, ratings for WMAQ/Channel 5's late newscast fell further behind WLS/Channel 7, a trend that could translate into millions of dollars in lost revenue a year for WMAQ. After recording higher sales than WLS in 2002, WMAQ's revenue dropped 3% over two years, according to estimates from Virginia-based market research firm BIA Financial Network. WLS' sales jumped 7% in the same period, buoyed by new hits like ABC's "Desperate Housewives." WMAQ general manager Larry Wert acknowledges the company's challenge and is beefing up promotions through partnerships with other media, such as Clear Channel Communications Inc.'s seven area radio stations and the "Chicago Defender" newspaper.


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