Hotel firm to sell gift voucher line

July 2005
Marketing (00253650);7/6/2005, p14
Trade Publication
This article reports that the firm Small Luxury Hotels of the World is launching a range of gift certificates aimed at the top-end consumer gift sector, backed by a six-figure campaign. The vouchers will be available in sterling, U.S. dollars and euros in denominations of 100, 500 and 1000. In Great Britain the promotion will be incorporated into direct mail and email activity based on a "luxury escapes" theme.


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