TITLE

Hotel firm to sell gift voucher line

PUB. DATE
July 2005
SOURCE
Marketing (00253650);7/6/2005, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the firm Small Luxury Hotels of the World is launching a range of gift certificates aimed at the top-end consumer gift sector, backed by a six-figure campaign. The vouchers will be available in sterling, U.S. dollars and euros in denominations of 100, 500 and 1000. In Great Britain the promotion will be incorporated into direct mail and email activity based on a "luxury escapes" theme.
ACCESSION #
17739700

 

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