TITLE

Will Product Placement Get Its Own Dot-Comeuppance?

AUTHOR(S)
Edwards, Jim
PUB. DATE
July 2005
SOURCE
Brandweek;7/25/2005, Vol. 46 Issue 28, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growth of the product placement sector in the U.S. in 2004. Increase in the number of times a must-seen brand appears in television in the second quarter of 2005; Need for marketers and television networks to determine how many placement per hours viewers are willing to tolerate; Factors that indicate that the product placement sector is nearing financial crises.
ACCESSION #
17841753

 

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