Will Product Placement Get Its Own Dot-Comeuppance?

Edwards, Jim
July 2005
Brandweek;7/25/2005, Vol. 46 Issue 28, p13
Trade Publication
Focuses on the growth of the product placement sector in the U.S. in 2004. Increase in the number of times a must-seen brand appears in television in the second quarter of 2005; Need for marketers and television networks to determine how many placement per hours viewers are willing to tolerate; Factors that indicate that the product placement sector is nearing financial crises.


Related Articles

  • Your Ad Here... And Here. Malone, Michael // Broadcasting & Cable;5/31/2010, Vol. 140 Issue 22, p10 

    The article reports on the product placements advertisement among television stations in the U.S. It mentions that the trend gives vendors more airtime to advertise their products than spot advertising. It also mentions that it deepens the pool of potential local advertisers. It adds that it...

  • The product placement revolution.  // Televisual;Mar2006, p9 

    The article comments about product placement revolution in television broadcasting in Great Britain. The critic was curious that people worry about product placement, citing that products have always been advertised in film and on television. He added that the real issue to worry about is...

  • Advertisers continue to embrace DVR shift. Barker, Andrew // Variety;3/30/2009, Vol. 414 Issue 7, pA24 

    The article examines how corporate marketers are adjusting to the increased use of digital videotape recorders (DVR) by television viewers. DVRs allow viewers to skip past the advertising presented in the programs they record. After bitter resistance to this practice, marketers have turned to...

  • Turner in Context. Crupi, Anthony // MediaWeek;4/12/2010, Vol. 20 Issue 15, p6 

    The article examines television advertising marketing by the cable television company Turner Entertainment. The company's use of so-called "contextual advertising," which links advertising to product placements in television programs and motion pictures broadcast by Turner cable television...

  • Coke Forces TV Placement Clutter Debate Into the Open. Edwards, Jim // Brandweek;1/16/2006, Vol. 47 Issue 3, p12 

    The article addresses the issue of product placement clutter on television as of January 2006. For several years, the branded entertainment business has been in denial regarding the issue product placement clutter on television. It seems that the relationship of marketers, producers, and...

  • Survey: Product Placement Growing Fastest in Television. Friedman, Wayne // Television Week;4/4/2005, Vol. 24 Issue 14, p26 

    Presents the results of a survey on product placement (PP) in television (TV) conducted by PQ Media. Increase in the value of PP deals on TV in 2004; Programs that represent the largest portion of PP deals; Growth of PP in other entertainment media.

  • Telly addicts -- it take one to know one.  // Campaign;3/18/2005, Issue 12, p12 

    The article presents information on product placements on TV. The publishers of the leading TV listings titles talk about cover-price wars, killing off soap characters and the nation's favourite pastime. The art of publishing is understanding the value of what you provide for your readers and...

  • The economic worth of product placement in prime-time television shows. Begy, Genevieve; Talwar, Vishal // International Journal of Market Research;2016, Vol. 58 Issue 2, p253 

    Product placement is fiercely being courted by firms as a consequence of the declining credibility of traditional broadcast advertising and the '30-second spot'. Very little research analysing its economic worth exists outside of the realm of film, however. This paper responds by applying a...

  • Brands With Plans. Orsini, Patricia // MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3 

    The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics