TITLE

Smaller search engines show most growth in first half of 2005

AUTHOR(S)
Howell, Nic
PUB. DATE
July 2005
SOURCE
New Media Age;7/28/2005, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that U.S. search traffic rose by 5% overall between the first quarters of 2005, while AOL and Ask Jeeves enjoyed double-digit growth in traffic. This was at the expense of the big three search engines, which are struggling to grow traffic by more than single figures, according to the MegaView Search report from Nielsen/Net Ratings. Google and Yahoo! grew traffic by 6%and 9% respectively, while MSN actually suffered a 4% drop in traffic. However, the fourth and fifth search engines, AOL and Ask Jeeves, grew their traffic by 15% and 16%. Ask Jeeves' growth was led mainly by a 42% increase in news searches.
ACCESSION #
17853052

 

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