TITLE

Budget for Online Fund Raising

AUTHOR(S)
Donatelli, R. Rebecca; Roberts, Steve
PUB. DATE
August 2005
SOURCE
Campaigns & Elections (1996);Aug2005, Vol. 26 Issue 7, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides tips on the use of Internet advertising for political campaign fund raising. Significance of online advertising to the 2004 campaign of the South Dakota Republican Party; Advantages of search engine marketing; Recommendations on the design of the advertisement.
ACCESSION #
17879034

 

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