Budget for Online Fund Raising

Donatelli, R. Rebecca; Roberts, Steve
August 2005
Campaigns & Elections (1996);Aug2005, Vol. 26 Issue 7, p39
Provides tips on the use of Internet advertising for political campaign fund raising. Significance of online advertising to the 2004 campaign of the South Dakota Republican Party; Advantages of search engine marketing; Recommendations on the design of the advertisement.


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