TITLE

Aviva reshuffles Norwich Union marketing after RAC acquisition

PUB. DATE
August 2005
SOURCE
Marketing Week;8/11/2005, Vol. 28 Issue 32, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Aviva PLC's is restructuring the marketing department of its Norwich Union PLC brand following the merger of the division with the insurance unit of RAC PLC in Great Britain. Decision to name the combined business unit as Norwich Union General Insurance (NUGI); Review of the media planning and buying account; Plans of NUGI marketing director Colin Webb for the company.
ACCESSION #
17998001

 

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