CSR in Electrification of Rural Africa

Egels, Niklas
June 2005
Journal of Corporate Citizenship;Summer2005, Issue 18, p75
Academic Journal
Multinational corporations (MNCs) are beginning to explore low-income markets in Africa in search of legitimacy and growth opportunities. This paper examines the CSR (corporate social responsibility) aspects of this trend by analysing: (a) how the processes of defining CSR develop when MNCs enter low-income markets in Africa; and (b) what the outcomes of these processes are in terms of local definitions of CSR. A framework for analysing these two research questions is developed by linking descriptive stakeholder theory to actor-network theory. Doing this contributes to stakeholder research by showing how firms actively shape their stakeholder environment, the similarities of firm--stakeholder interactions and the role of artefacts in firm--stakeholder interactions. The developed framework is illustrated in a study of an Asea Brown Boveri (ABB) rural electrification project in Tanzania.


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