TITLE

Five hires 20:20 to push celebrity reality TV show

PUB. DATE
August 2005
SOURCE
Precision Marketing;8/26/2005, Vol. 17 Issue 43, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the integrated online and mobile campaign initiated by Five to support the launch of reality television show "Commando VIP" in Great Britain. Appointment of advertising agency 20:20 London to handle a drive featuring a series of short video animations that show commando characters; Background of the television show; Celebrities to star in the reality television program.
ACCESSION #
18133723

 

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