TITLE

overture

PUB. DATE
September 2005
SOURCE
New Media Age;9/22/2005, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the search terms carried out on the search network of Overture through August 2005. The searches reached more than 80% of the online population in Great Britain. Overture provides advertising-based search results to sites such as Yahoo!, MSN, Wanadoo, and AltaVista. Both the top 10 search tables illustrate the significance of the market for children's programming as 7 out of 10 channel searches were for children's channels. This suggests the Internet is a popular tool within youth culture.
ACCESSION #
18429387

 

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