Successful CDC Verb campaign in danger of losing funding

Krisberg, Kim
October 2005
Nation's Health;Oct2005, Vol. 35 Issue 8, p1
This article reports on the decrease in the budget for the Verb national marketing campaign launched by the U.S. Centers for Disease Control and Prevention in 2002 to prevent childhood obesity. Verb achieved 74 percent awareness among its target audience in its first year. With an estimated 9 million U.S. children considered obese and physical activity levels on the decline, Verb was created as a way to instill habits in children that would lead to lifelong healthy behavior. However, federal funding for the campaign was reduced from $125 million in 2001 to $59 million in 2005. Further, the U.S. House of Representatives had proposed $11.2 million in 2006, while the U.S. Senate proposed no funding at all.


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