News on the move

Hargrave, Sean
September 2005
New Media Age;9/29/2005, p16
Trade Publication
This article features the IHT.com, a wireless application protocol (WAP) version of the International Herald Tribune (IHT). The WAP version of the paper was officially launched in the middle of September 2005 after a couple of months of soft-launch testing. The mobile site is completely new, so it is being launched as a free service while the paper attempts to add an extra revenue channel to its Web site with a $50-a-year subscription service, Times Select, that will offer additional content. According to Meredith Artley, editor and director of IHT.com, the mobile service has been launched as a statement of intent to the media industry. The launch strategy is to promote the smartphone and WAP sites via IHT.com. INSET: COMPANY HISTORY.


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