Creating a sales incentive program

September 2005
Sell!ng;Sep2005, p8
Trade Publication
This article presents tips on creating a successful sales incentive program. Salespeople should be provided with the appropriate work environment that will allow them to accomplish the goals of the company. Providing them with feedback is necessary to let them know how they are performing compared with the goal. Give winners maximum public recognition. Changing the goal every quarter helps keep the salespeople fresh. To encourage salesperson excellence announce new contest until the last minute.


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