October 2005
Management Today;Oct2005 Supplement, p2
Trade Publication
The article presents information on web hosting company Rackspace. Its target market is companies for which the website is mission-critical. Uptime really matters to these customers and they need problems dealt with immediately. Rackspace customers know that if they experience downtime, they can call night or day and the phone will be picked up by a level-3 technician. Rapid growth means that Rackspace has to evolve constantly. It harnesses improvements through a variety of initiatives, such as cut the crap meetings and little black books issued to new employees to record their observations.


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