TITLE

Eurostar push targets business travellers

PUB. DATE
October 2005
SOURCE
New Media Age;10/6/2005, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the online advertising campaign launched by Eurostar for its Business Premier service targeted for business travellers. Online banners by digital agency Glue attempt to persuade customers that using the train is easier and smoother than travelling by plane. Creatives focus on the dedicated business carriages, laptop charging facilities and the freedom passengers have to move around. The campaign will run for two months on sites including American Online, Economist.com, FT.com, London Stock Exchange, MSN and Timesonline.com.
ACCESSION #
18646845

 

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