BBC, Discovery channel resources into success

Boehm, Erich
April 1999
Variety;04/26/99, Vol. 374 Issue 10, p32
Trade Publication
Reports on British Broadcasting Corp. (BBC) and Discovery Channel cable television network's evaluation of the first year of their television partnership. Spending of the companies in their joint ventures; Household penetration of the BBC America and Animal Planet television channels; Future plans of the companies.


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