TITLE

The buzz energy beverages

AUTHOR(S)
Roufus, Anna
PUB. DATE
November 2005
SOURCE
Self;Nov2005, Vol. 27 Issue 11, p84
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the pros and cons of energy drinks. Health threat of energy drinks when mixed with alcohol or exercise; Heart palpitation which may caused by sensitivity to caffeine with exercise; Worse stimulant effects of energy drinks if combined with liquor.
ACCESSION #
18706941

 

Related Articles

  • Production and Consumpiton of Non-alcoholic Beverages in the CR. Huml, Zdenek // Czech Industry;2003, Issue 2, p18 

    Discusses the production and consumption of non-alcoholic beverages in the Czech republic, as of February 2003. Total number of manufacturers that are operating in the country; Level of consumption of soft drinks in the country; Influence of the accession of the country to the European Union on...

  • The new New Age. Phillips, Bob // Progressive Grocer;12/1/2004, Vol. 83 Issue 18, p46 

    Focuses on brand products offered by the ready-to-drink (RTD) tea category in the U.S. Components of the white and green tea varieties offered by Fuze; Market performance of Honest Tea following its launch at the All Things Organic Show; Impact of the volume increase on the per-ring...

  • FOODSERVICE BUYER: HEALTHY DRINKS. Strenk, Th // Restaurant Business;Mar2006, Vol. 105 Issue 3, p70 

    This article presents information about different types of health drinks. Global sales of fortified/functional beverages were projected to reach nearly $40 million in 2005, according to Euromonitor International. The market is so hot, in fact, that just about every bottler is getting in on the...

  • SKU BOOM: INNOVATING OR SUFFOCATING? Prince, Greg W. // Beverage World;12/15/2002, Vol. 121 Issue 12, p12 

    Discusses the strategies being adopted in marketing beverages. Brand management; Store management; Price management.

  • UPON FURTHER REVIEW. Prince, Greg W. // Beverage World;12/15/2002, Vol. 121 Issue 12, p8 

    Presents a year in review of 2002 for the beverage industry. Information on the marketing strategy implemented; Proposal to tax beverages; Beverage sales recovery.

  • BEWLEY'S STILL AN ICONIC IRISH BRAND.  // Checkout;Dec2009, Vol. 35 Issue 12, p47 

    The article presents information on the Irish coffee and tea brand Bewley's Ltd. which is the market leader in the Roast & Ground coffee category in the island.

  • Nostalgic Brand, Aggressive Marketing for Bad Boy.  // Nutrition Business Journal;Mar2005, Vol. 10 Issue 3, p25 

    Reports on energy drink products launched by Bad Boy Beverage Co. in the United States. President Mike Holley's re-starting of Bong Water, an East Coast brand with a hippie nostalgia theme; Creation of a region-by-region program leading to a national roll-out; Deployment of a sales force to land...

  • Soft drink industry blasts caffeine study. Tanner, Lindsey // Marketing News;09/11/2000, Vol. 34 Issue 19, p7 

    Focuses on the negative reaction of the soft drink industry in the U.S. to a study authored by the researchers from Johns Hopkins Medical Institutions regarding the role of caffeine in their products. Claims of the study; Stand of the National Soft Drink Association (NSDA) on the issue; Reason...

  • Natural Brand Goes to the Edge.  // Nutrition Business Journal;Mar2005, Vol. 10 Issue 3, p24 

    Reports that Hansen Natural Corp.'s energy drink Monster was the fastest-growing brand in the United States in 2004. Marketing of the drink; Promotional strategy used; Packaging; Ways in which the drink's taste was a key selling point.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics