Marketing CD-ROM -- Educating The Customer

Paisley, William
April 1989
Information Today;Apr1989, Vol. 6 Issue 4, p19
Trade Publication
This article reports on the state of marketing in the CD-ROM industry as of April 1989. Engineering development of CD-ROM will be secondary to marketing. The engineers will continue to improve the product and lower its cost, but only incrementally as is true of personal computers now. The technology is more than good enough to sell. Future sales will depend on marketing more than on engineering.


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