For PP and I Division, '74-75 included some great and not-so-great dimensions

Harwood, Jerry
June 1975
Marketing News;6/20/1975, Vol. 8 Issue 24, p12
Trade Publication
Focuses on the Public Policy and Issues (PPI) Division of the American Marketing Association (AMA). Capability of the division in responding to crisis; Contributions of the division to the association; Problems encountered by the division; Activities of the division; Members of the organization who arranged the PPI tracks for the conference in April 1975.


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