TITLE

For PP and I Division, '74-75 included some great and not-so-great dimensions

AUTHOR(S)
Harwood, Jerry
PUB. DATE
June 1975
SOURCE
Marketing News;6/20/1975, Vol. 8 Issue 24, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the Public Policy and Issues (PPI) Division of the American Marketing Association (AMA). Capability of the division in responding to crisis; Contributions of the division to the association; Problems encountered by the division; Activities of the division; Members of the organization who arranged the PPI tracks for the conference in April 1975.
ACCESSION #
18760419

 

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