TITLE

V.P. Ann Ives tells how reorganized division is working to make AMA conferences financially viable, satisfying learning experiences

AUTHOR(S)
Ives, Ann
PUB. DATE
April 1976
SOURCE
Marketing News;4/23/1976, Vol. 9 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the benefit of a reorganized division of the American Marketing Association (AMA), according to association vice president Ann Ives. Divisions divided by the association; Innovations in the Conference division; Benefits to the membership of the association; Illustration of the organizations chart of the AMA Conferences Division.
ACCESSION #
18761337

 

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