TITLE

Marketing Briefs

PUB. DATE
March 1976
SOURCE
Marketing News;
SOURCE TYPE
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing in the U.S. as of March 1976. Sessions on the application of management science to marketing offered by the Institute of Management Science Marketing College; Consolidation of the advertising and marketing divisions of the Department of Business Administration.
ACCESSION #
18761349

 

Related Articles

  • DNA splits business into four to clarify its offering. Adegoke, Yinka // New Media Age;9/2/2004, p8 

    DNA, the full service agency, has restructured its business into four distinct divisions and unveiled a new brand as part of its drive to better explain its offer to clients in Great Britain, as of September 2004. The agency has formally split the group into DNA:Experience. DNA:Create,...

  • Going for it in Zimbabwe. Ryan, Brendan // Finweek;9/23/2010, p37 

    The article presents the Impala Platinum's (Implants) 2010 annual report which notes that two of its most productive divisions are situated in Zimbabwe.

  • Doral Bank to unveil revamped commercial division today. Carmona, José L. // Caribbean Business;11/18/2010, Vol. 38 Issue 45, p8 

    The article reports on the unveiling of the restructured commercial division of Dora Bank in Puerto Rico, which aims to help clients through its loss-mitigation solutions.

  • Dunnhumby scraps spin-off divisions in strategy rethink. Kimberley, Sara // Precision Marketing;7/14/2006, Vol. 18 Issue 36, p1 

    The article reports on the strategic plan by advertising agency Dunnhumby to close its spin-off agency and data divisions, Cinnamon and Crucible in Great Britain. The plan has led to the departure of Dunnhumby Cinnamon managing director Laura Scarlett, who launched the agency in 2002 with...

  • Viacom set to consolidate sales teams into one unit. Bold, Ben // Media Week;4/22/2008, Issue 1159, p11 

    The article reports on the plan of Viacom Brand Solution (VBS) to consolidate its television (TV), digital and mobile sales teams into a single unit to better integrate its advertising offering and provide one trading point. VBS managing director (MD) Nick Bampton stated that the restructure...

  • News briefs.  // SHOOT;4/23/2004, Vol. 45 Issue 16, p19 

    London effects house Clear has restructured its operations in the wake of three new senior appointments. The company has divided its business into two divisions, Commercials/Short-Form and Film. The former division will be headed up by Simon Gosling, who joins Clear from the Moving Picture Co.,...

  • Sugar launches search division.  // Media Week;7/1/2008, Issue 1167, p4 

    The article reports on the formation of the Navigate Digital division by digital communications agency Sugar. The new unit, which is part of the company's restructuring efforts, will focus on search and media briefs. It is also formed to reinforce Sugar's full-service credentials which will give...

  • Nabisco revamps. Dagnoli, Judann // Advertising Age;10/14/1991, Vol. 62 Issue 44, p57 

    Reports on the restructuring of the food operations of RJR Nabisco as of October 1991. Major advertising agencies for the food units of RJR; Divisions that will take the place of Nabisco Foods; Executives who will head each division.

  • MediaCom scoops Langham media task.  // Marketing Week;1/8/2009, Vol. 32 Issue 2, p9 

    The article reports that luxury hotel brand Langham London has appointed the firm MediaCom North to handle its media planning and buying business. MediaCom is creating a print, outdoor and online advertising campaign that will be launched in April 2009. The advertisements will be developed by...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics