Move on ads aimed at kids is ominous

Hartman, George E.
May 1978
Marketing News;5/5/1978, Vol. 11 Issue 22, p3
Trade Publication
Reports on a process initiated by the U.S. Federal Trade Commission (FTC) which is aimed at promulgating a rule that could ban all television advertisements of sweetened cereals, candy and sweet snack foods as of May 1978. Potential implication of the proposed rule for the advertising industry; Background on the staff report that became the basis of the FTC decision; Remedial suggestions that were included in the staff report; Average hours consumed by children in watching television.


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