Product can live longer, say 3 marketers; not so, says fourth

September 1978
Marketing News;9/8/1978, Vol. 12 Issue 5, p19
Trade Publication
Focuses on the discussion of product life cycle at a workshop and research fair sponsored by the American Marketing Association's San Francisco Chapter in California. Need for brand managers to forget the product life cycle concept according to Allen Tenenbaum of J. Walter Thompson; Increase in people who are adopting new values and experimenting with new products stated by Joseph Peritz, vice president at Yankelovich, Skelly & White.


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