TITLE

ACT, 37 groups spur parent response to FTC proposals

PUB. DATE
December 1978
SOURCE
Marketing News;12/1/1978, Vol. 12 Issue 11, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the response of U.S. television viewers to a campaign launched by Action for Children's Television in November 1978. Implications of the campaign for the proposals of the Federal Trade Commission concerning trade regulations on children's advertisements; Overview of the proposal; Reaction of medical associations to the trade regulations.
ACCESSION #
18762110

 

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