Clients need to respect agencies rather than act like a dictatorship

Batten, David
October 2005
Precision Marketing;10/28/2005, Vol. 18 Issue 2, p12
Focuses on the need for client and advertising agency relationships to be built on mutual trust and respect to create the right atmosphere in Great Britain. Improvement of great value for money invested in direct marketing; Discouragement of hiding behind the power of being the paymaster; Avoidance of cultivating an abusive behavior.


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